Once more, with feeling.
But this season feels different. For anyone living under a rock for the last 12 months, Hartlepool United has undergone major surgery both off and on the pitch. Landon Smith took control from controversial - and now former - owner Raj Singh on New Year's Eve 2025, heralding a new age at Victoria Park (and a celebration across the town not seen since the famous day at Ashton Gate in 2021). He made promises of change, of a club to be proud of. One that has the community at it's heart and can challenge for a return to the EFL.
And he is delivering in spades.
An underwhelming end to the season, which saw Nicky Featherstone's side miss out on a play-off place, has been met with swift changes. The manager was relieved of his duties before the final game at Boston, and the retained list was brutal. There were 13 players let go, with only seven confirmed to be staying under contract. Four more were signed following contract discussions to leave a big overhaul required.
Not least in the dugout. Lee Clark arrived at the Vic in May as Pools' 11th permanent manager since the departure of Dave Challinor in November 2021. A man with significant north-east pedigree following his time as a Newcastle player, he has previous with Bromby and Partners - the consultancy firm brought in to oversee football operations. They employed him at Huddersfield, where he reached two consecutive play-off finals. The Terriers also went 43 league games unbeaten (in the regular season, not play-offs) under Clark's stewardship. His record has been less than stellar since then, but his determination to get the club back into the Football League was evident from his first interview.
The squad is looking strong.
Recruitment started with the return of Jordan Hugill, who fans remember fondly from his loan spell in 2014/15. He scored the winner against Exeter in the penultimate game - which confirmed Pools' survival - before netting twice in the final-day comeback at Carlisle. Jack Nolan followed through the door, which caught the eye of many due to his status as one of the division's most sought-after prospects following Morecambe's relegation.
It arguably proved that Pools - unlike previous years - had promotion ambitions, and the means to attract in-demand players. Brooklyn Ilunga, Corey McKeown, Owen Hampson, and Chris Popov also made the move to the north-east.
Then the big one.
Rumours had been persisting for a while - backed up by BBC Radio Tees Sport's Rob Law - that the club were pushing hard to secure Halifax Town's Will Harris. And they got their man. Harris was unveiled at the Vic, to the fury of the West Yorkshire club who insisted he was still contracted to them. He continues to play for Pools.
A healthy mix of youth and experience followed - the likes of Charlie Penman and Terry Bondo look to be good future prospects, while Liam Gibson brings a wealth of experience in defence. The next big signing was a welcome surprise, with the return of Cameron John following his loan spell last season. The keeper position was filled by on-loan Chelsea stopper Max Merrick, while Nathan Fisher signed as back-up after a spell on trial.
The standout from pre-season was arguably Neo Eccleston. The 22-year-old signed following his release from Huddersfield Town, and has produced eye-catching displays on the right-hand side. He looks a handful for defences with his speed and trickery, and can contribute at both ends of the pitch. Popov, too, deserves a mention. His relentless energy and budding partnership with Harris points to a potential starting berth against Barrow in the season opener.
Off-pitch matters are as good as they've been in years.
Raj Singh's tenure as Hartlepool United owner was divisive, to put it mildly. His highs - the 2020/21 promotion season being the obvious one - were often overshadowed by almost comical lows. The 63% debacle will go down in Vic infamy, and the disconnect between fans and the board had never been greater.
Enter Landon Smith.
The American took control on New Year's Eve, and quickly endeared himself to the supporters. Communication was open and transparent - something which the previous regime was roundly criticised for - with an open letter released a couple of weeks after the takeover. Among his manifesto points were:
- Returning the club to the Football League (and keeping them there)
- Building a financially strong and sustainable club
- Developing the youth squads and supporting their pathways to the first-team
- Building relationships with the community, and uniting the town and the club.
And his actions have backed up his words. Jeff Stelling returned to his role as Honorary President and Savannah Marshall was appointed Club Ambassador. Brian Honour was also welcomed back to the club as Matchday Ambassador. A supporters survey was launched in the off-season to address all areas of the club. An U21 Professional Development Squad was created to bridge the gap between the Academy and the First Team. The pitch - long admired, before taking a huge dip in quality over the last few years - has been brought up to scratch. And of course, the investment in the playing squad, including multi-year deals for incoming personnel.
The fixtures handed Pools some interesting quirks.
An opening-day test at home to Barrow will be a welcome one for Pools fans, who have been forced to travel to Yeovil in the last two season openers. Away treks to Aldershot and Sutton follow, before a Friday night clash with Eastleigh at the Vic round off August.
Will Harris should relish a Tuesday night trip to former club Halifax on September 1. Unlike last season, fans can be pleased that a number of close away days are on Saturdays/Bank Holidays. Away games at the likes of Scunthorpe, Gateshead, Carlisle, Barrow, and Boston are all 3pm kick-offs as it stands.
DAZN have confirmed TV picks up to the end of January, so there shouldn't be any interference to kick-off times due to TV meddling. A bonus for fans, who rightly complained that they were left out of pocket for trains and hotels that could not be rearranged.
The run-in looks a tricky one for Pools. A final-day showdown at Southend could potentially be a decider for the title, or a play-off clash. A Good Friday game with Carlisle is a tasty prospect - with only five games to play after that, it has the potential to be a classic encounter. Boreham Wood could also prove to be extremely tough opposition at the beginning of April. Last season's play-off final losers have kept the bulk of their squad together despite interest (as of the time of writing!) and manager Luke Garrard remains an outstanding manager at this level. They could be involved in the title fight this year alongside the likes of Pools, Carlisle, Southend, and others.
Is this the year for Pools?
There is every chance.
The squad look to be in a great position to challenge - the only concern seems to be around central midfield, where options are slightly thinner. Given Clark has seemingly opted for a 4-4-2 formation, there will be a lot asked of the two men in the centre of the park. There is an argument that no side in the league has a better attacking unit than Pools, with the strike force of Harris, Popov, Hugill, and Bondo being supported by wingers such as Nolan, McKeown, Charman, and Ilunga. The defence is reminiscent of last year, when new Vice-Captain Reiss McNally, Maxim Kougoun, and John reigned supreme. And while Harvey Cartwright is no longer backing them up, there are high hopes for incoming keeper Merrick.
Midfield appears the weakest area on paper. New club captain Jack Hunter, Nathan Sheron, and Jamie Miley are still the main options in the centre, with Hampson also in contention for a starting berth on his return from injury. But there is a consensus among fans that the club looks light in that area. A potential weak spot, but given the strength elsewhere, it remains to be seen if the players can step up to do the work required of the midfield two.
If Pools can overcome the jinx of the August Bank Holiday weekend - a killer in previous seasons at this level - and still be around the top three at Christmas, there could be a generational season in the offing. Do I think that automatic promotion is a genuine possibility? Yes. Do I think it will happen? No - but if a quality central midfielder is signed, then I may change my mind.
Until then, it promises to be a rollercoaster season, and one which I think will end at Wembley.
Prediction - Second